Unwind With the New Cadbury Bournville – A Perfect Way to End Your Day
Cadbury Bournville refreshes its pack design and launches a new 360-degree campaign
Cadbury Bournville will take people on a unwinding journey, acting as a right companion to
experience & relish the moments at the end of the day that relaxes you with each smooth bite
INDIA – December 21, 2015 – The world today is constantly connected and access to people, information and opportunities has never been easier. In these times with endless possibilities, people often miss out on connecting with themselves and hence the intrinsic desire and craving to slow down and savoring the moment takes a backstage.
To remind a busy executive or a home maker to take out time for unwinding, Mondelez India, a part of Mondelēz International (NASDAQ: MDLZ), the global snacking and food company, re-introduces Cadbury Bournville.
Crafted from fine quality cocoa, carefully selected and refined to deliver an elegantly smooth, dark chocolate experience that captivates the senses with lingering cocoa character, that will set the mood right and add that extra flavor and delight to ‘personal unwind time’, at the end of each day.
Whether you unwind with soulful music or transcend to a different era with a classic novel,
new Cadbury Bournville is your perfect unwind partner. The 50% Dark Cadbury Bournville comes in a refreshed
packaging and a revamped avatar to deliver decadence in every bite.
“We realize the importance of an individual’s unwind time and we want people to celebrate this end of day routine and reward themselves. By introducing Cadbury Bournville as the perfect unwind partner, we hope to enhance this experience for our consumers. We are confident that the rich & irresistible taste of the Cadbury Bournville will heighten your senses and the lingering after-taste will leave you craving for more wind down moments.” said Prashant Peres, Director – Marketing (Chocolates), Mondelez India.
Mondelēz International has the strong credential in space of Chocolates; and is the maker of some of the leading Global Dark Chocolate brands in the world,
like Cote O’Dor and Green & Black. Mondelez India is the pioneer of the dark chocolate culture in India and strives to take it a notch higher by bringing the best international recipes and concoctions to suit the Indian palate.
Dark Chocolate is still a nascent category and we believe that the current positioning will help us establish the end of the day occasion
which will eventually lead into developing the Dark Chocolate category in India
With a structured aim at targeting the Cadbury Bournville’s core target audience (25 – 35 years, Urban affluent), this campaign will be supported by a new TVC, extensive sampling, outdoor advertising & interesting digital engagements. The creative agency for this campaign is Ogilvy & Mather; digital & media agency is Pinnacle (Madison).
The dark chocolate delight comes in 3 variants – Rich Cocoa, Raising and Nut & Cranberry.
Enjoy this with your coffee, nibble on it as you read or simply relish the dark and luscious taste as you sit to unwind at the end of the day. The new Cadbury Bournville is available across all leading stores in India.
For the TVC, please click - https://www.youtube.com/watch?v=SUhmoJ-L8m8; for additional details on the TVC concept, team details etc. please refer to Annexure 1
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo,
LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tangpowdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index.
and www.twitter.com/MDLZ .
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Ltd. (formerly Cadbury India Ltd.) is a part of Mondelēz International and is in the business of creating delicious moments of joy. It operates in five categories – chocolate, beverages, biscuits and gums & candy and has been a chocolate category leader since its inception in India for over six decades. Cadbury Dairy Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the chocolate category. The beverage portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while Gums & Candies consists of Halls and Choclairs. For more information, please visit www.mondelezindiafoods.com.