CADBURY DAIRY MILK SILK BRINGS TOGETHER THE
CHARM OF ARMAAN MALIK AND SHIRLEY SETIA, TO RE-CREATE
THE ICONIC JINGLE - ‘KISS ME’
MUMBAI – NOVEMBER 07, 2017 – Mondelez India Foods Private Limited, a part of Mondelēz International (NASDAQ: MDLZ), a leading global snacking powerhouse, recently rolled out a new music video for India’s favourite premium chocolate brand – Cadbury Dairy Milk Silk. This video conceptualised by Ogilvy & Mather in collaboration with Balancing Act showcases a refreshing rendition of the Silk Jingle by one of Bollywood’s current favourite singers Armaan Malik and YouTube sensation Shirley Setia.
Prashant Peres, Director – Marketing (Chocolates), Mondelez India, said, “Over the years, Cadbury Dairy Milk Silk has seen innovations in line with our efforts to enhance the chocolate eating experience. The new product has been enriched in shape and experience to make it more appealing and to deliver smoothness and creaminess, while retaining the signature Cadbury Dairy Milk Silk taste.
Digital is gradually becoming a lead medium for youth brands and we have seen consumers routinely express their love for our jingle on social media and therefore decided to gratify them with this truly special rendition. We’ve combined the immense popularity of Armaan Malik and Shirley Setia with the mass appeal of the Silk jingle to create some magic. We’re confident that consumers will love the sweet twist added by these artists to their favorite #SilkSong.”
Since its launch in 2010, Cadbury Dairy Milk Silk has been immensely popular with the youth and has grown to become one of the biggest brand in the premium chocolate segment. When the new Silk - ‘more’ curvier, smoother and silkier, was launched recently, the product was improved to give consumers an even more immersive chocolate experience. The Silk Jingle is probably one of the most loved and recognised tunes in advertising and popular culture. To accompany the product update and a refreshed packaging, Mondelez India rolled out its new communication with a digital-first approach.
The #SilkSong music has been conceptualized by ace musician Clinton Cerejo. The music video features Armaan Malik and Shirley Setia as protagonists and has made viewers instantly fall in love with this new rendition of their favourite #SIlkSong
Watch now and indulge in the melody – https://www.youtube.com/watch?v=h93WMl5u4SM
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking
company in the world, with 2016 net revenues of approximately $26 billion. Creating more
moments of joy in approximately 165 countries, Mondelēz International is a world leader in
biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands
such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident
gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ
100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us
on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of
Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered
beverages. The company in India operates in four categories – chocolate, beverages, biscuits
and candy and is chocolate category leader. Cadbury Dairy Milk, Cadbury Dairy Milk Silk,
Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse,
Cadbury Gems are some of the company’s chocolate brands in India. The company’s
beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part
of its biscuit portfolio and Halls and Choclairs Gold make up its candy portfolio.
Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and
Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.