Oreo Orange Crème gives Indian families a fresh reason to Twist, Lick and Dunk
Mumbai, April 16, 2014: Cadbury India Ltd, a part of Mondelez International,
today launched Oreo Orange Crème, adding one more flavor to its existing 3 variants
of Vanilla, Choco Crème and Strawberry. The new Oreo Orange Crème will offer to
Indian consumers a delicious combination of chocolatey cookies and a fruity and
refreshing orange crème center. This is the fourth launch from the leading premium
crème biscuit brand that has been present in India for little over 3 years. Since
the launch of the brand in India in 2011, Oreo’s popularity has been growing, making
it one of India’s most loved biscuit brands.
Speaking on the new Oreo Orange Crème launch, Anuradha Aggarwal, Director- Biscuit
Category, Cadbury India Ltd, said, "Orange is the most preferred fruit
flavour in the crème biscuit category in India. We think the time is right to give
a new chocolatey twist to an old favourite - and introduce Oreo Orange Crème in
India. Oreo being a leading international biscuit brand, we have kept the global
essence of Oreo while customizing the Orange flavour to suit local preferences."
She further stated, "There is tremendous opportunity in the Indian biscuit market,
especially in the fruit cream segment. Oreo Strawberry Crème has received a great
response with consumers in India. Orange being India’s favorite fruit crème flavor,
we are confident that consumers will love Oreo Orange Crème and this launch will
drive further growth for the brand in India."
Along with introducing distinct and delicious flavors that resonate well with the
Indian consumer, Oreo has been bringing families together by giving them an opportunity
to spend more time together and create memorable moments through the much-loved
‘Twist Lick Dunk’ ritual. The launch of Oreo Orange Crème will be supported by a
360-degree communications campaign that will add a refreshing new layer to the well-established
platform of ‘family togetherness’.
Oreo Orange Crème will be available in two SKUs - Rs. 15 for a 6 unit pack and Rs.
30 for a 12 unit slug pack, across all retail outlets pan India.
So get ready to twist, lick and dunk this summer with Oreo Orange Crème!
ABOUT CADBURY INDIA
Cadbury India Ltd. is a part of the Mondelez International. Cadbury India operates
in five categories - Chocolate confectionery, Beverages, Biscuits, Gum and Candy.
In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership
over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star,
Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with
2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries,
Mondelez International is a world leader in biscuits, chocolate, gum, candy, coffee
and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco
biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee
and Tang powdered beverages. Mondelez International is a proud member of the Standard
and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com