1796 perform the iconic brand's signature ritual at one place, in one go!
Mumbai, December 22, 2013: Oreo, the world's No.1
biscuit brand by Cadbury India (a part of Mondelēz International), made a place
for itself in the record books of GUINNESS WORLD RECORDS ™ for Most people
dunking cookies. The record-breaking event, conducted at IIT Powai
on Sunday, December 22, 2013, during the institute's cultural festival - MoodI,
saw over 1796 people discovering the fun of enjoying Oreo
in the 'Twist, Lick, Dunk' style together. The previous record was set in
Argentina where 1503 people participated.
Oreo's special ritual of 'Twist, Lick, Dunk' has been enjoyed
by millions of consumers around the world for nearly hundred years. This ritual
of Oreo has been at the heart of numerous warm family moments of childlike
delight that everyone treasures. With the GUINNESS WORLD RECORDS event, Oreo
aims to engage more consumers in this unique ritual and bring alive the brand experience.
Commenting on the achievement, Chella Pandyan, Associate Vice President - Biscuits,
Cadbury India Ltd, said "With Oreo, we are constantly evaluating
platforms that give us the opportunity to broaden the brand's appeal across
age groups and today's GUINNESS WORLD RECORDS attempt is one such endeavor.
The Twist, Lick, Dunk ritual is an integral part of the brand's DNA and seeing
such a large number of consumers performing it together has been truly special.
We are excited to have successfully achieved this record and want to thank all the
participants and MoodI for their valuable support."
GUINNESS WORLD RECORDS Adjudicator, Fortuna Burke, said, "We
would like to congratulate the Oreo team on this achievement and entering the record
books of Guinness World Records. Today's attempt has been very impressive and
it has been a pleasure to officially adjudicate Oreo's record-breaking attempt."
Amrita Kumar, Managing Partner, Candid Marketing, the event agency
which organized this activity said, "It makes us proud to be a part of a historic
event of breaking a Guinness World Record. To organize and then watch so many people
come together to Twist, Lick and Dunk and be a part of the largest ever Dunkathon
is exhilarating. "
GUINNESS WORLD RECORDS has been inspiring, engaging and entertaining people since
1955 and is the best-selling copyrighted title of all time.
About Cadbury India
Cadbury India Ltd. is a part of the Mondelēz International. Cadbury India operates
in five categories - Chocolate confectionery, Beverages, Biscuits, Gum and Candy.
In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership
over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star,
Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with
2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries,
Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee
and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy
Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo
biscuits, Tang powdered beverages and Trident gum. Mondelēz International
is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability
Index. Visit www.mondelezinternational.com