Mondelez India celebrates one year of its
National CSR Programme ‘Shubh Aarambh’
Employees from across locations volunteer to create Delicious Moments of Joy in the Community
India, October 12, 2015 -
Mondelez India celebrated one year of its National CSR Programme “Shubh Aarambh” this month. To celebrate this milestone,
colleagues from across the company’s locations stepped up to volunteer towards community development initiatives to create
delicious moments of joy for over 2500 beneficiaries which included children, youth, parents, teachers and communities.
In the week of October 5th, colleagues volunteered towards community projects which are a part of ‘Shubh Aarambh’ , which focuses on
the holistic development of a child from “childhood to youth”. Employee volunteers were engaged in delivering nutrition education
lessons, participating in sports for development sessions and improving access to fresh foods in schools and communities across India.
Mr. Chandramouli Venkatesan, Managing Director at Mondelez India Foods Pvt. Ltd. , said, “I am delighted that Shubh Aarambh
completes one year this October. To celebrate this milestone, our entire organization has come together and hundreds of
colleagues across all our locations have participated in community projects which are part of the Shubh Aarambh Programme,
creating a positive impact for close to 2500 beneficiaries. The Shubh Aarambh programme aims to reach out to 200,000 beneficiaries
across 5 states over the next two years. Our vision is that Shubh Aarambh will create a long term grassroots sustainable model
which will build communities of healthy, educated and productive young people. In just one year, Shubh Aarambh has already
impacted over 23,000 lives including children, youth, parents, teachers, and the community through play sessions, health, hygiene, nutrition education and growing fresh foods.”
The volunteering activities were planned keeping in mind the three fundamental pillars of the Shubh Aarambh Program, namely:
Shubh Aarambh is designed to address children across the age groups of 0-6, 7-14 and youth from 15-18 and has a holistic approach to
development. Working alongside parents, educators and community health workers the programme aims to improve nutrition and health,
encourage sports and play, deliver development messages, provide access to fresh foods through kitchen gardens, train youth leaders,
encourage and support education and skills development.
Mondelez India is celebrating the one year anniversary of Shubh Aarambh across all locations in India where it has its operations-
Induri, Thane, Mumbai (Maharashtra), Kolkata (West Bengal), Delhi, Chennai (Tamil Nadu), Hyderabad, Sricity (Andhra Pradesh),
Baddi (Himachal Pradesh), Malanpur (Madhya Pradesh), and Pollachi (Tamil Nadu).
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Ltd. (formerly Cadbury India Ltd.) is a part of Mondelēz International and is in
the business of creating delicious moments of joy. It operates in four categories – chocolate, beverages, biscuits
and gum& candy and has been a chocolate category leader since its inception in India for over six decades. Cadbury Dairy
Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the
chocolate category. The beverage portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while
Gums & Candies consists of Halls and Choclairs. For more information, please visit www.mondelezindiafoods.com .
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion.
Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy
and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka
chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500,
NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com
or follow us on Twitter at www.twitter.com/MDLZ.