Encourages parents to keep up with the needs of their growing child
Mumbai January 21, 2013: Bournvita Lil' Champs, the nutritional
Chocolaty drink for 2-5 year olds, launched its latest TVC featuring successful
actress and mother of two, Kajol. Being a young mother, Kajol identifies with the
need for parents to provide their children with adequate nutrition as well as physical
and mental stimulation to develop their young minds. Bournvita Lil' Champs is specially
formulated for kids in the age group of 2 to 5 years, fortified with the goodness
of 13 vitamins and 5 minerals containing DHA which aids in the healthy development
of a young child's mind.
The TVC shows Kajol as a mother struggling to keep up with her child's seemingly
infinite questions. It captures how in today's times, mothers have to keep up with
their child's curious minds and find innovative ways and means to satisfy their
On partnering with Bournvita Li'l Champs, reputed actress Kajol said
"I am delighted to be associated with Bournvita Li'l Champs which is one of the
most trusted brands in the country and a much loved health drink at home as well.
Being a mother of two young and lively children, I am very particular about providing
them with the right balance of nutrients necessary for their physical and mental
vitality. Thanks to Bournvita Li'l Champs, for providing me a healthier
Speaking on the TVC, Narayan Sundararaman, Director - Beverages, Candy & Gum,
Consumer Insights & Strategy, Cadbury India Ltd. said " We are excited
to be associated with Kajol and have her endorse Bournvita Li'l Champs.
Our focus remains in addressing a mother's concern to get the right balance of nutrition
for the physical and mental well-being of her child. We have helped millions of
mothers by providing the essential nutrients for their 2-5 year old children that
might otherwise be lacking in their daily diet. As a mother of two children, Kajol
is a representation of this focus and we look forward to our relationship with her."
The new commercial, which has been created by Ogilvy, is a delightful banter between
a mother played by Kajol, and her inquisitive son; she leaves no stone unturned
in unearthing facts about the shape of the moon and color of the sky. After rummaging
through books and the internet she ultimately finds out that "aasman mein anginit
tare hai." Thrilled and overjoyed she approaches her son with her new found
answer, only to be faced by a different mind boggling query "February mein 28 days
kyun hote hai?". In the closing sequence the lively mom opines to all young
parents "thodi mehnat to aapko bhi karni paregi"
Abijit Avasthi, National Creative Director, Ogilvy India adds "Post
millennium, parenting has undergone a paradigm shift. Mothers, in particular, are
taking an eager interest in educating themselves on what's best for their children.
This is also why they're better read and hence, better prepared for anything their
child throws their way."
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits,
gum, candy, coffee and powdered beverages. The company is comprised of the global
snacking and food brands of the former Kraft Foods Inc. following the spin-off of
its North American grocery operations in Oct. 2012. Mondelēz International's portfolio
includes several billion-dollar brands such as Cadbury and Milka chocolate,
Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered
beverages and Trident gums. Mondelēz International has annual revenue of
approximately $36 billion and operations in more than 80 countries. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
About Cadbury India
Cadbury India Ltd. is a part of Mondelēz International Inc. Cadbury India operates
in five categories - chocolate confectionery, beverages, biscuits, gum and candy.
In the chocolate confectionery business Cadbury has maintained its undisputed leadership
over the years. Some of the key brands as Cadbury Dairy Milk, Bournvita, 5 Star,
Perk, Bounrville, Celebrations, Halls, Éclairs, Bubbaloo, Tang and Oreo.