MONDELEZ INDIA & AMAZON.IN LAUNCH
INDIA’S FIRST VIRTUAL CHOCOLATE & SWEET STORE
MUMBAI, India – July. 26, 2017 – With the vision of being easily available, wherever consumers shop, Mondelez India, a part of Mondelēz International (NASDAQ: MDLZ), a leading global
snacking powerhouse, today announced the strategic partnership with India’s largest online marketplace, Amazon.in, to set up India’s first virtual Chocolate & Sweet Store. This
partnership is an exciting opportunity for the company to tap into the e-commerce market providing an additional channel for consumers. As part of this first-of-its-kind Chocolate & Sweet Store, the company is also enhancing the gifting experience for consumers, where one can
purchase not only the conventional gift packs but exclusive ecommerce packs as per the relevant occasion, as part
of Mondelez India’s ‘Joy Deliveries’ offering.
With a strong presence in the store, with much-loved Mondelez products like Cadbury Dairy Milk, Cadbury Dairy
Milk Silk, Cadbury Bournville etc., this is a significant step towards Mondelez International’s global vision of
strengthening the e-commerce capabilities by 2020 and roots from company’s core sales purpose of being present
across points of sales.
The Chocolate & Sweet Store will focus on the gifting segment and tailor offerings for individual
consumers – enhancing its gifting portfolio. With its year round Joy deliveries will offer features such as
customization, bundled offerings, and options to choose from multiple gift packaging to suit important occasions
like Raksha Bandhan, Diwali etc. and year round occasions that’ll help say ‘Happy Birthday’, ‘Thank You’, ‘Congratulations’ etc.
Speaking on the association and the first-of-its-kind Chocolate & Sweets Store, Abhishek Ahluwalia, e-Commerce
Lead, Mondelez India said, “eCommerce is the fastest-growing channel for our business. At Mondelez International, we are
committed to creating delicious moments of joy for our consumers and in each of our key markets, we’re building
strong partnerships with key global customers. As a successful e-commerce giant, Amazon.in is the perfect platform
to connect us with more consumers efficiently, which will help us capture consumers’ need. Gifting, unique bundles
like birthdays as well as seasonal occasions (e.g., Raksha Bandhan, Diwali, New Year etc.) represent another
important growth platform. Through optimized marketing efforts and product assortment, we can generate substantial
incremental online occasions. We’re now looking to accelerate gifting by expanding assortment to access more occasions. Globally, we
have an ambitious target to generate $1bn in e-commerce revenue by 2020, and we’re focusing our investments strategically on
associations that help us develop best in class sales & distribution proficiencies with strong go-to-market capabilities.”
Commenting on the partnership, Saurabh Srivastava, Director, FMCG, Amazon India said “With over 20 lakh products
under the FMCG category, Amazon.in is the destination of choice for customers across the country. We constantly
strive to widen this selection by offering millions of products ranging from daily essentials to international
gourmet treats. We are excited to partner with Mondelez India to launch a dedicated Chocolate & Sweet store that
will offer some of the world’s most iconic chocolate brands in unique, customized formats.”
The impetus for this association comes at the back of successful launches of new innovations such as Bournvita Biscuits, Cadbury Dairy Milk Marvellous Creations,
Cadbury Fuse, and Cadbury Dairy Milk Silk Oreo launched exclusively on various ecommerce platforms before they hit the retail stores.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking
company in the world, with 2016 net revenues of approximately $26 billion. Creating more
moments of joy in approximately 165 countries, Mondelēz International is a world leader in
biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands
such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident
gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ
100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us
on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of
Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered
beverages. The company in India operates in four categories – chocolate, beverages, biscuits
and candy and is chocolate category leader. Cadbury Dairy Milk, Cadbury Dairy Milk Silk,
Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse,
Cadbury Gems are some of the company’s chocolate brands in India. The company’s
beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part
of its biscuit portfolio and Halls and Choclairs Gold make up its candy portfolio.
Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and
Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.
Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an
affiliate of Amazon.com, Inc. (NASDAQ: AMZN).
Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually
anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform
For more information, visit
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