Mondelez India and Hindustan Unilever Partner to Launch Two New Premium Frozen Desserts: Gems Burst & Oreo and Cream
INDIA – April 15, 2019 – Mondelez India today announced the partnership with Hindustan Unilever Limited. (HUL), bringing together, the world’s leading cookie brand Cadbury Oreo and the iconic Cadbury Gems in a perfect mix of HUL’s Kwality Walls frozen dessert range. This perfectly timed innovation for summers; Kwality Walls Gems Burst & Oreo and Cream are premium frozen desserts designed to tantalize the taste buds, beat the heat and rejuvenate.
With this partnership, Mondelez India intends to accelerate the growth momentum and focus on agile innovations to stay ahead of the ever-changing consumer demands. This stellar combination of the creaminess of Kwality Walls cream and the crunch of Oreo and Gems respectively is all set to entice the consumers of today who are constantly looking for newer eat experiences.
Commenting on the partnership, Anil Viswanathan, Director - Marketing (Chocolates) said, “As the market leaders in chocolates and strong challengers in biscuits, we have the onus to constantly and consciously explore snacking adjacencies that extend consumer love beyond the product; and help us innovate with evolving consumer tastes. We are extremely delighted to partner with HUL to bring out two exciting new innovations of our much-loved brands - Cadbury Gems and Oreo.”
Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India said “Cornetto Oreo received immense consumer adulation last year, which demanded that we keep this special bond ignited and launch these two new innovations. We want to lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. These initiatives will increase consumer relevance in a changing food landscape, helping us grow ahead and strengthen our position as a leading snacking giant”
On the association, Himanshu Kanwar, General Manager –Ice-creams, HUL added, “Kwality Wall’s and Mondelez India operate in complimentary product categories with some of the most iconic brands. The association unlocks massive opportunities for creating value for both businesses by bringing new, premium offerings to market. It also expands the consumer base for all the brands involved by cross-leveraging their individual strengths. When we launched Cornetto Oreo, it brought Oreo lovers to Cornetto, and equally provided the experience of Oreo to millions of Cornetto consumers across the country.”
The range is available at all major stores across India at INR 249 for Oreo and Cream tub & INR 25 for Gems Burst cup.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems are some of the company’s chocolate brands in India. The company’s beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part of its biscuit portfolio and Halls and Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country
Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.
About Hindustan Unilever Ltd (HUL)
Hindustan Unilever Limited (HUL) is India's largest Fast-Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.