~The new ‘right sized’, cool and stylish mint to strengthen brand connect with the
Mumbai, June 11, 2014: Leading mint brand, Halls, part of Mondelez
India Foods Ltd. (formerly Cadbury India Ltd.), today announced the launch of a
new ‘right size’, portable and convenient mint, Halls XS. The new mint is youth
friendly, lending newer consumption occasions and will be available in attractive
& stylish packs that provide convenience and portability. Halls XS will be available
in 3 refreshing variants- Menthol, Lime and Strawberry flavor, with each of them
having a different level of cooling intensity, the highest being Menthol and the
Commenting on the launch of the new Halls XS, Prashant Peres, Director, Beverages,
Gum and Candy and Marketing Services, Mondelez India Foods Limited
said, “Over the last few years we have seen a growing affinity for Halls from the
youth and therefore wanted to give them a cool, refreshing mint that they can consume,
on the go and also a stylish pack that will help the brand stand out in a crowd.
With the launch of Halls XS we are confident of building on our existing relationship
with the youth and providing them with a fresh experience across occasions.”
Halls is the world’s #1 candy and has been available in India for the last 35 years.
It is well entrenched in the ‘refreshes me’ zone. While the brand Halls and mint
as a category were traditionally consumed by adults, the last few years have seen
an increase in the popularity of the brand and the category with the youth, making
this the time right for the introduction of Halls XS. Globally, Halls XS is a successful
sub-brand of Halls which is available in Latin America, Europe, Middle-East & Africa
and will now be available in India as a sugar free mint in a stylish pack. Additionally,
the 3 flavors being introduced in India are loved by the youth.
The launch of Halls XS will be supported by a 360-degree communication campaign
that includes a new TVC as well as a digital campaign targeting the brands core
target audience i.e. youth. On-ground activations at point of sale and sampling
at location popular for youth congregation will also be part of the campaign to
drive awareness for the brand.
Halls XS will be available across the country in three refreshingly cool flavors
of Menthol, Lime and Strawberry in an 11.2gm convenient pack for INR 15.
About Mondelez India Foods Ltd.
Mondelez India Foods Ltd. (Formerly Cadbury India Ltd.) is a part of Mondelēz International
Inc. Mondelez India operates in four categories - chocolate confectionery, beverages,
biscuits, gum & candy. In the chocolate confectionery business Cadbury has maintained
its undisputed leadership over the years. Some of the key brands as Cadbury Dairy
Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Halls, Choclairs, Tang
About Mondelēz International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with
2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries,
Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee
and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy
Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered
beverages and Trident gum. Mondelez International is a proud member of the Standard
and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.