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Contacts:
Aditi Chada
Mondelēz International
aditi.chada@mdlz.com
Nishita Virkar
Edelman India
nishita.virkar@edelman.com

This Summer, Enjoy TANG’s Goodness IN A NEW BOTTLE PACK

The refreshing drink is now available in a 1 litre bottle pack Buy 3 packs and get a cool bottle free!

Tang Pack1Mumbai, February 17, 2014: This summer, get ready to sip ‘Tang’s goodness from a bottle’ as Cadbury India (a part of Mondelēz International) introduces the new One Litre pack (125 g) of Tang. You can now buy 3 packs of the new Tang 1 litre bottle pack and get a Tang bottle free!

Packed with the great fruit taste, goodness of vitamins A, B, C & Iron, Tang now makes it easier for mothers to quickly make their kid’s favourite refreshing drink and store it in the One Litre bottle for their ready consumption. One glass of Tang gives children 60% of the Vitamin C required for the whole day.

Tang, a global leader in the powdered beverage category, has always been at the forefront of innovation. The new pack comes with all the convenience and affordability that mothers seek in a refreshing drink. With its great fruit taste and nutritional value, the new one litre pack enables mothers & kids to have a glass of Tang whenever they feel like.

Tang Pack2Moreover, it’s so easy that even kids can now make their own bottle of Tang drink! All they need to do is follow these easy steps:

  • Fill the bottle with water till the 1 litre mark
  • Quickly empty the whole pack of 125 grams of Tang into it
  • Shake it well. That’s it!
  • Tang is ready to be served. You can store it in the refrigerator and enjoy the perfect Tang taste every time you drink it.

Amit Shah, Associate Vice President, Powdered Beverages, Gum & Candy, Cadbury India stated, "Since the launch in 2011, it has been our constant endeavor to stay ahead of the curve with Tang. It is enjoyed by the consumers across the country and with this new 125g bottle pack, consumers can very conveniently make the perfect tasting bottle of Tang within seconds. That too at just Rs. 30/- only. Through this innovation, we are looking at significantly increasing trials and maximizing distribution by ensuring that this new offering is available in all our key markets. We are confident that the new pack will be relished by all”.

Available in delicious Orange, Lemon and Mango flavours, Tang’s one litre (125 g) pack is available in stores across the country at an affordable price of Rs. 30 per pack. Tang is also available in 750 g, 500 g and 19 g pack sizes.

ABOUT CADBURY INDIA

Cadbury India Ltd. is a part of the Mondelēz International. Cadbury India operates in five categories - Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.

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