The refreshing drink is now available in a 1 litre bottle pack Buy 3 packs and get
a cool bottle free!
Mumbai, February 17, 2014: This summer,
get ready to sip ‘Tang’s goodness from a bottle’ as Cadbury India (a part of Mondelēz
International) introduces the new One Litre pack (125 g) of Tang.
You can now buy 3 packs of the new Tang 1 litre bottle pack and get a Tang bottle
Packed with the great fruit taste, goodness of vitamins A, B, C & Iron, Tang now
makes it easier for mothers to quickly make their kid’s favourite refreshing drink
and store it in the One Litre bottle for their ready consumption. One glass of Tang
gives children 60% of the Vitamin C required for the whole day.
Tang, a global leader in the powdered beverage category, has always been at the
forefront of innovation. The new pack comes with all the convenience and affordability
that mothers seek in a refreshing drink. With its great fruit taste and nutritional
value, the new one litre pack enables mothers & kids to have a glass of Tang whenever
they feel like.
Moreover, it’s so easy that even kids can now make their
own bottle of Tang drink! All they need to do is follow these easy steps:
Amit Shah, Associate Vice President, Powdered Beverages, Gum & Candy, Cadbury
India stated, "Since the launch in 2011, it has been our constant endeavor
to stay ahead of the curve with Tang. It is enjoyed by the consumers across the
country and with this new 125g bottle pack, consumers can very conveniently make
the perfect tasting bottle of Tang within seconds. That too at just Rs. 30/- only.
Through this innovation, we are looking at significantly increasing trials and maximizing
distribution by ensuring that this new offering is available in all our key markets.
We are confident that the new pack will be relished by all”.
Available in delicious Orange, Lemon and Mango flavours, Tang’s one litre (125 g)
pack is available in stores across the country at an affordable price of Rs. 30
per pack. Tang is also available in 750 g, 500 g and 19 g pack sizes.
ABOUT CADBURY INDIA
Cadbury India Ltd. is a part of the Mondelēz International. Cadbury India operates
in five categories - Chocolate confectionery, Beverages, Biscuits, Gum and Candy.
In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership
over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star,
Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with
2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries,
Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee
and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy
Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered
beverages and Trident gum. Mondelēz International is a proud member of the Standard
and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.