Actors Ranbir Kapoor and Karthi introduced as brand ambassadors for Oreo
Mumbai, December 2, 2013: Cadbury India, a part of Mondelēz International,
today announced Ranbir Kapoor and Karthi as brand ambassadors for
Oreo in India. An important milestone in the brand's journey, it aims to
take the family togetherness platform to the next level. The two brand ambassadors
will be introduced through a delightful new campaign - 'Connect Playfully', based
on the unique relationship shared by siblings.
Chella Pandyan, Associate Vice President - Biscuits, India & South Asia at Mondelēz
International, said, "We have had a successful journey since the launch
in 2011. The consumer response to our whole mix so far has been great and we have
been able to develop strong brand equity. It is our continuing endeavor to extend
appeal of Oreo and this new campaign is a key step in that direction."
He further stated, "Ranbir and Karthi have universal appeal and personalities that
perfectly fit the lighthearted personality of the brand. We believe that with both
of them on board it is going be a fun ride taking Oreo's appeal to the
next level." 'Connect Playfully' being the central theme, this new campaign captures
the camaraderie and innocent mischief that underlines the relationship shared by
siblings. The TVC has slice-of-life moments showcasing the spirit of competitiveness,
childish rivalry and genuine love between a brother and sister.
Speaking about the announcement, brand ambassador and Bollywood superstar Ranbir
Kapoor said, "I am excited to be part of the Oreo family.
I have been an Oreo fan since I was a kid and have a lot of memories of
playful mischievous moments with my sister over Oreo. I had fun shooting
the new campaign and I'm sure people are going to love it."
Karthi, brand ambassador and one of the finest actors from South
said, "I'm happy to be associated with an iconic brand like Oreo. The new campaign
is all about family moments that everyone would connect with. It has a magical touch
that will bring a smile to every face."
Robby Mathews, National Creative Director - Interface Communications
shared "It's a fact of life. Siblings fight at the drop of a hat. And they make
up even faster. This new film captures this life truth in a memorable manner."
Apart from the TVC, a 360 degree campaign with outdoor, digital, radio and on-ground
activities has also been planned to take the Oreo experience to more consumers.
The TVC will go on air on December 9, 2013.
About Cadbury India
Cadbury India Ltd. is a part of the Mondelēz International. Cadbury India operates
in five categories - Chocolate confectionery, Beverages, Biscuits, Gum and Candy.
In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership
over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star,
Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with
2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries,
Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee
and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy
Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo
biscuits, Tang powdered beverages and Trident gum. Mondelēz International is a proud
member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index.