The popular candy improves its much loved chocolate and caramel flavor & reduces
Mumbai, December 2, 2013: Cadbury Eclairs, the rich chocolaty
and caramel candy from Cadbury, is now known as Cadbury Choclairs. The
rechristening of the brand has been undertaken to ensure that the name of the legendary
candy is consistent globally. With the exception of India, the brand from the house
of Cadbury has globally been known as Choclairs. Along with the new name,
the candy is also undergoing specific positive product innovation to enhance the
consumer experience with every bite of Choclairs.
In India, since its inception in 1971, the consumer's changing tastes and preferences
have been at the core of our product innovations for Cadbury Éclairs. In
its new avatar, Cadbury Choclairs, improves the popular flavor that Indians
across the country have come to know and love so much. The product renovation exercise
has also resulted in reducing the stickiness quotient of the candy.
Cadbury Choclairs will now be available in an all new attractive packaging;
however, it will retain the purple and gold color that Cadbury Eclairs
was widely associated with. The newly branded Cadbury Choclairs can be
enjoyed by consumers across India.
Speaking on the re-launch of Cadbury Éclairs as Cadbury Choclairs, Amit Shah,
Associate Vice President, Powdered Beverages, Gum & Candy, Cadbury India Ltd.
said, "Cadbury Choclairs is one of the most distinguished brands of candy
in the world and we are pleased to introduce this name in India. Apart from enabling
us to align with the global brand name, this name change will also help consumers
distinguish our brand, the original Cadbury candy, from other branded and unbranded
Eclairs available in the market. We are confident that our latest product renovation
will make the consumer's experience with the brand much more enjoyable."
ABOUT CADBURY INDIA
Cadbury India Ltd. is a part of the Mondelez International. Cadbury India operates
in five categories - chocolate confectionery, beverages, biscuits, gum and candy.
In the chocolate confectionery business, Cadbury has maintained its undisputed leadership
over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star,
Perk, Bournville, Celebrations, Halls, Choclairs, Tang and Oreo.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits,
gum, candy, coffee and powdered beverages. The company is comprised of the global
snacking and food brands of the former Kraft Foods Inc. following the spin-off of
its North American grocery operations in Oct. 2012. Mondelēz International's portfolio
includes several billion-dollar brands such as Cadbury and Milka chocolate,
Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered
beverages and Trident gums. Mondelēz International has annual revenue of
approximately $36 billion and operations in more than 80 countries. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.