India – March 02, 2020 - Mondelez India expanded its Choco-bakery segment with the recent launch of ‘Cadbury Chocobakes’ - a scrumptious cookie filled with the taste of iconic Cadbury at its heart.

With the roll of out its new campaign ‘Meetha Chuppa Rustom’, the company celebrates the sweet secrets in all of us. Conceptualized by Mondelez India & Ogilvy, the campaign showcases the bonding between a pregnant mother and her naughty son after he returns home from school. The thematic shows how the mother reveals the sweet secret of her young boy as he discovers the chocolaty filled center of the new Cadbury Chocobakes Cookies.

Commenting on the new campaign Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India said, “With the launch of the latest TVC for Cadbury Chocobakes, we intend to bring out the Meetha Chuppa Rustom hidden in all of us and the joy of discovering the same in our loved ones. Much like how you would feel when you discover your most loved Cadbury, now in a cookie! In India, our vision specific to the Biscuits category is to ‘introduce delicious, consumer-relevant products’ weaved into daily consumption occasions. The launch of Cadbury Chocobakes is a testimony of our efforts to increase consumer relevance in a changing food landscape, to accelerate our growth momentum.”

Speaking about the work, Kainaz Karmakar and Harshad Rajadhyaksha, CCOS, Ogilvy India said, "It is not very often that an agency team gets to work on the launch of a new product. And when that new product is from Cadbury, the excitement is that much special. While adhering to the brand values of the world of Cadbury, we had to create a fresh personality and proposition for this new category we were getting into - Chocobakes, baked items with Cadbury inside. Along with our team of Akshay Seth and Chinmay Raut, we started discovering and working on possible spaces. And the light-hearted yet insightful space of 'Chuppa Rustom' seemed most apt and something which could define Cadbury's presence amidst baked goods. And of course, Vivek Kakkad has brought alive the storytelling splendidly through his direction."

Agency Details-
Agency: Ogilvy
Chief Creative Officers: Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak
Group Creative Director: Akshay Seth
Senior Creative Director: Chinmay Raut
Planning team: Ganapathy Balagopalan, Russel John, Vasudha Verma and Atreyi Nag
Account management: Hephzibah Pathak, Prakash Nair, Mayuri Shukla, Swapna Divekar and Anjali Negi
Production house: Pack Films Pvt ltd
Director (film): Vivek Kakkad
Producer: Vincent Gomes
Director of photography: Michal Sobocinski

Please do check out the new TVC here : https://www.youtube.com/watch?v=sO46x8iK6B0

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

About Mondelez India Foods Private Ltd.

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems are some of the company’s chocolate brands in India. The company’s beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part of its biscuit portfolio and Halls and Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country