Mondelez India Launches Cadbury Chocobakes,
Giving Consumers Their Most Loved Taste in a Cookie
INDIA – January 08, 2020: Consumers of today the world-over are relishing chocolate in different avatars especially within the bakery world. In India as well, Mondelez India sees this nascent and fragmented space growing exponentially and emerging as a billion-dollar opportunity in just a few years from now, given consumers’ love for chocolaty taste.
As the undisputed chocolate market leader and strong player in the biscuit category in India, Mondelez India leverages the power of its iconic chocolate brand to offer yet another unique eat experience to its consumers in the form of the Cadbury Chocobakes Choc-filled Cookies, redefining the taste of fast-evolving Choco-bakery segment.
Commenting on the latest innovation Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said, “The launch of Cadbury Chocobakes Choc-filled Cookies stems from our constant endeavor to create and redefine categories. We have always looked at growing the consumption pie by expanding the brand’s narrative and leveraging occasions. In India, our vision specific to the Biscuits category is to ‘introduce delicious, consumer-relevant products’ and this latest innovation further builds on our vision of leading the future of snacking. With the iconic taste of Cadbury at its core, we believe that Cadbury Chocobakes Choc-filled Cookies will further strengthen our position in the fast-emerging Choco-bakery segment and consolidate our foothold in the snacking domain.”
Cadbury Chocobakes Choc-filled Cookies, is truly a cross-pollination of the iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. Unlocking the potential of indulgence, this latest innovation is an attempt to further premiumize the biscuit category while expanding its trajectory in the country on the back of agile innovations that continue to match the growing consumer expectations. This initiative underscores the company’s commitment to stay consumer-obsessed and to empower consumers to snack right, by providing them with more choice and newer eat experiences.
The launch of Cadbury Chocobakes Cookies will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation, which will include a new TVC, innovative outdoor, print & digital campaigns along with strong in-store visibility. Cadbury Chocobakes Choc-filled Cookies is priced at Rs. 30 for 75g and Rs. 60 for 150g.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking
company in the world, with 2016 net revenues of approximately $26 billion. Creating more
moments of joy in approximately 165 countries, Mondelēz International is a world leader in
biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands
such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident
gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ
100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us
on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for
over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then
has been a leader in the chocolate category in the country. Part of Mondelēz International, the company
operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk,
Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse,
Cadbury Gems are some of the company’s chocolate brands in India. The company’s
beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part
of its biscuit portfolio and Halls and Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country