40 lucky winners of the Fly with Krrish' Cadbury Bournvita contest accompanied their
favourite superhero on an hour-long flight
Mumbai, November 14, 2013: On the occasion of Children's Day, 20
children accompanied with their mothers, who were the winners of the Cadbury
Bournvita ‘Fly with Krrish' contest enjoyed an hour-long flight with
superstar Hrithik Roshan, in Mumbai.
"This is one of the most enjoyable Children's Day celebrations I have had", said
Hrithik Roshan. "This was a unique way of interacting with my fans, and we all had
a great time. I have two young boys, so I know the importance of good habits. I'm
happy for this opportunity to associate with Bournvita, which is a household brand
During the flight, Hrithik spoke to the kids and their moms about the importance
of good habits which can make every child a super-hero. He chatted with them about
which super powers they would love to have. He also spoke to them about who their
personal role models are and which of their habits they would like to emulate and
shared with them the good habits he would want his kids to practice and how important
it is to help people and do good for others.
The association with the super-hero film amplifies the spirit of Bournvita's philosophy
"Tayyari Jeet Ki" (Preparing to Win). Inculcating good habits in children can bring
out the super-hero in them and unleash their potential. Modern day mothers see Bournvita
as a brand which partners the journey of their children by "helping children prepare"
for life challenges ahead.
Asked about how the association between Bournvita and Krrish took shape, Manjari
Upadhye, Vice President, Cocoa Beverages, Cadbury India said, "Krrish
symbolizes strength and fitness, which he attributes to drinking Bournvita every
day. We believe that there is a superhero in every child, who can be brought out
by inculcating good habits and a healthy lifestyle from childhood. This initiative
is our way of encouraging them to adopt healthy food habits."
Consumers who bought a jar of Bournvita with the "Krrish seal" between 16th October
and 7th November could SMS the product code on the pack to a certain number. Over
8000 entries were collected during the contest, of which, 20 winners were selected
to join Hrithik on the specially chartered flight, along with one parent.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits,
gum, candy, coffee and powdered beverages. The company is comprised of the global
snacking and food brands of the former Kraft Foods Inc. following the spin-off of
its North American grocery operations in Oct. 2012. Mondelēz International's portfolio
includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs
coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums.
Mondelēz International has annual revenue of approximately $36 billion and operations
in more than 80 countries. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
About Cadbury India
Cadbury India Ltd. is a part of Mondelēz International Inc. Cadbury India operates
in five categories – chocolate confectionery, beverages, biscuits, gum and candy.
In the chocolate confectionery business Cadbury has maintained its undisputed leadership
over the years. Some of the key brands as Cadbury Dairy Milk, Bournvita, 5 Star,
Perk, Bounrville, Celebrations, Halls, Éclairs, Bubbaloo, Tang and Oreo.