INDIA – July 21, 2015 – Mondelez India Foods Private Limited, a part of Mondelēz International (NASDAQ: MDLZ), the global snacking and food company, recently announced the launch of a new entrant under Cadbury Dairy Milk Silk – Bubbly, a new and unique chocolate bar brimming with ‘bubble inside and bubble outside.

Sensing the growing demand in the premium segment, Mondelez India has added the globally loved aerated chocolate Bubbly, under the Cadbury Dairy Milk Silk portfolio. With this launch, Mondelez India has combined its deep consumer insights, global expertise in chocolate and breakthrough innovation capabilities. The soft and round chocolate bubbles on the outside and inside melt in the mouth for a smoother, lighter and creamier eat experience.

Speaking on the launch of Cadbury Dairy Milk Silk Bubbly, Mr. Prashant Peres, Director - Marketing (Chocolates), Mondelez India, said, “We are really excited to launch India’s first aerated chocolate – Bubbly, as part of the Silk portfolio. What’s special about Silk Bubbly is its unique product format with Bubbles on the outside and Bubbles on the inside, which melt in your mouth to give you a light yet indulgent Silk experience. As category leaders we see a market making opportunity with Bubbly, which has been a huge success for Cadbury Dairy Milk in many other countries and from research we know that Indian consumers will love it as well.

The next few years will be exciting for us especially with India's chocolate market poised to be one of the fastest in the world. We see this as a huge opportunity to expand our chocolate footprint within the country.”

The launch of Cadbury Dairy Milk Silk Bubbly will be supported by a 360-degree communication campaign that includes a new TVC1, as well as outdoor & digital campaigns targeting the brands core target audience i.e. youth. On-ground activations at point of sale and sampling modern trade outlets will also be part of the campaign to drive awareness for the product.

Cadbury Dairy Milk Silk Bubbly, which is India’s first aerated chocolate is manufactured using the Mondelez’s innovative Aerimelt Technology. Priced at Rs. 70 and Rs. 160, Cadbury Dairy Milk Silk Bubbly is all set to give chocolate lovers an eat experience full of indulgence!

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company is comprised of the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in Oct. 2012. Mondelēz International’s portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums. Mondelēz International has annual revenue of approximately $36 billion and operations in more than 80 countries. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.

About Mondelez India Foods Private Ltd.

Mondelez India Foods Private Ltd. (formerly Cadbury India Ltd.) is a part of Mondelēz International and is in the business of creating delicious moments of joy. It operates in five categories – chocolate, beverages, biscuits and gums & candy and has been a chocolate category leader since its inception in India for over six decades. Cadbury Dairy Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the chocolate category. The beverage portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while Gums & Candies consists of Halls and Choclairs. For more information, please visit www.mondelezindiafoods.com