Your Favorite DC Comics Super Heroes, Now in Your
Favorite Chocolate – Cadbury Dairy Milk Heroes
Cadbury Dairy Milk teams up with Warner Bros. Consumer Products, on behalf of
DC Entertainment, to bring special edition chocolates inspired by Warner Bros.
Pictures’ action-adventure film, Batman v Superman: Dawn of Justice
INDIA – April 5, 2016
Cadbury Dairy Milk, India’s favorite chocolate brand has announced the launch of exciting special edition chocolates inspired by Warner Bros. Pictures’ blockbuster
action adventure film, Batman v Superman: Dawn of Justice.
Bournvita Biscuits is the company’s second brand in the biscuits category after Oreo, which was launched in 2011. With this Mondelez India expands its
category footprint from creams to cookies. Bournvita Biscuits with its ProHEALTH Vitamins™ and signature chocolatey taste will offer a perfect balance for the
morning snacking occasion.
Cadbury Dairy Milk will have consumers’ most loved DC Comics Super Heroes, Batman and Superman embossed on the chocolate bar. As part of the delightful special edition
offering, a Batman v Superman: Dawn of Justice visual will also be on the pack. These specially manufactured chocolates will not only have Batman and Superman embossed on
each bar but will also include a DIY action card of the film characters. These collectible cards can be converted into popup standees.
The company for the very first time will also be launching a special edition Batman v Superman: Dawn of Justice pack for Cadbury 5Star. The packaging for
Batman will be a classic black and a reddish golden pack will be dedicated to Superman.
Speaking about the exciting offering, Prashant Peres, Director - Marketing (Chocolates), Mondelez India said, “Cadbury Dairy Milk always strives to give consumers the very best. Our consumer base transcends the masses just like the DC Comics characters, Batman & Superman. This partnership was a perfect opportunity for our consumers to
combine two of their favorite things– their favorite Super Heroes and their favorite chocolate.”
“We are pleased to be working with Mondelez India, to bring most iconic DC Comics Super Heroes closer to our fans in India,” said Bianca Lee, Managing Director, Greater China, SE Asia & India.
The special edition chocolates will be promoted several ways, including a special TV commercial. The brand’s Facebook and Twitter pages will also be prompting fans to participate in fun and engaging activities that will give them a chance to win exciting goodies. Cadbury Dairy Milk will also be partnering with BookMyShow to create excitement about the chocolates when audiences book their movie tickets for Batman v Superman: Dawn of Justice.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion.
Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum,
candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk
and Milka chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and
Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us on Twitter
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Ltd. (formerly Cadbury India Ltd.) is a part of Mondelēz International and is in the business of
creating delicious moments of joy. It operates in five categories – chocolate, beverages, biscuits and gums & candy and has been a
chocolate category leader since its inception in India for over six decades. Cadbury Dairy Milk, CDM Silk, Celebrations,
Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the chocolate category. The beverage
portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while Gums & Candies consists of Halls
and Choclairs. For more information, please visit www.mondelezindiafoods.com
About Batman v Superman: Dawn of Justice
Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, Batman v Superman: Dawn of Justice, starring Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill (Man of Steel) as Superman/Clark Kent in the characters’ first big-screen pairing. Directed by Snyder, the film also stars Oscar nominees Amy Adams (American Hustle), Jesse Eisenberg (The Social Network), Diane Lane (Unfaithful) and Laurence Fishburne (What’s Love Got to Do with It); Oscar winners Jeremy Irons (Reversal of Fortune) and Holly Hunter (The Piano); and Gal Gadot (Fast and Furious films) as Wonder Woman/Diana Prince. Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Charles Roven and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers. Batman v Superman: Dawn of Justice can be seen in IMAX, Dolby Cinema, 3D and 2D theaters worldwide, and is being distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company. batmanvsupermandawnofjustice.net
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s16)