To Transition to a Regional Category Led Model in January 2015 in Asia Pacific
MUMBAI – July 31, 2014: Mondelēz International announced
today that it will adopt a new globally consistent operating model across all regions
of its business, including here in Asia Pacific. The model is based on a regional,
category-led approach and focuses on the key categories of: chocolates; gum, candy
and powdered beverages; biscuits; and cheese and grocery. The company’s businesses
in Europe and North America have already transitioned to this new operating model,
as Asia Pacific continued to operate on a country led model. The new model will
commence on 1 January 2015.
The new model has led to several new appointments and has redefined the responsibilities
and portfolios of several leaders across the company. In Asia Pacific, new category
and business leadership has been announced realigning roles across all business
units and markets.
In India as part of this new model, Manu Anand, currently President, India and Managing
Director of Mondelez India Foods Limited (MIFL) will take on the role of President,
Regional Category Team, Chocolate and will oversee the chocolate business across
the region. Chandramouli Venkatesan (Mouli), who was earlier Regional Category Team
Head Chocolates, will take the role of Managing Director of MIFL. These changes
will be effective 1 January 2015.
Manu Anand joined the company a year ago and was responsible for leading the growth
of Mondelēz International in India. Prior to joining Mondelez International, Manu
was with PepsiCo for over 19 years in various leadership roles. Chandramouli Venkatesan
(Mouli) was earlier the Regional Category Team Head for the Chocolate Category in
Asia Pacific and was responsible for facilitating and driving collaboration in the
areas of Strategy, Brand and Innovation, while delivering operational excellence
in the Chocolate Category.
Mouli joined Cadbury India in 2005 as Strategy Director and has held several senior
leadership roles in Human Resources and Strategy across India and Asia. He was Category
Director for India Chocolates and Biscuits before he moved to his last role.
Under this new operating model, the Regional Category Teams (RCTs) will assume full
P&L responsibility for their respective categories at a regional level. The
category structure will enable the global organisation move towards a consistent
operating model worldwide, providing categories with an opportunity to grow global
brands, launch new innovation platforms, share best practices, create best-in-class
cost leadership to drive margins, achieve operating excellence and enhance capabilities.
Country leaders will be the face of the business within their respective geographies
and drive a winning culture consistent with Mondelez values. They will be accountable
for building world-class, go-to-market teams focused on superior market execution,
and will remain the key connect for customers and consumers.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with
2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries,
Mondelēz International is a world leader in biscuits, chocolate, gum, candy, coffee
and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco
biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobscoffee
and Tang powdered beverages. Mondelēz International is a proud member of the Standard
and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com
or follow us on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Ltd.
Mondelez India Foods Ltd. (Formerly Cadbury India Ltd.) is a part of Mondelez International
Inc. Mondelez India operates in four categories - chocolate confectionery, beverages,
biscuits, gum & candy. In the chocolate confectionery business Cadbury has maintained
its undisputed leadership over the years. Some of the key brands as Cadbury Dairy
Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Halls, Choclairs, Tang