Mondelēz International and Hindustan Unilever launch the Kwality Wall’s Cadbury Crackle Tub in India
The frozen dessert promises consumers a ‘crackling’ experience
INDIA – June 21, 2021 – Mondelēz International, recently announced a partnership with Hindustan Unilever Limited. (HUL), to mark the country’s favourite chocolate brand – Cadbury’s entry into the frozen dessert category. The new Kwality Wall’s Cadbury Crackle Tub will take consumers on a sweet journey filled with creamy chocolatey scoop and Cadbury coated crunchy crackles. This premium dessert promises an indulgent experience for consumers that can be enjoyed from the comfort of their homes.
Commenting on this exciting launch, Suparna Madan, Licencing Manager, India & MEA, Mondelēz International , added, “Following the immense success of our previous launches with HUL in the frozen desserts category, we are now excited to take it a step ahead with this special launch. This unique partnership helps us once again drive consumer love and our snacking footprint in the country.”
Sameer Yadav, Associate Director – Marketing (Tablet Chocolates), Mondelez India, said “Cadbury is an iconic chocolate brand in the country and through this partnership, we found an exciting opportunity to explore ways to extend consumer love beyond just our core chocolate category. This helps us cater to evolving consumer tastes as frozen desserts find a more regular place in shopper bags vis-à-vis being a one-time indulgence”.
Maya Ganapathy, General Manager, Kwality Wall’s, HUL, “Consumers are on constant look out for differentiated offerings as moments of consumption are now evolving beyond festivities and big news. As a brand, it is our continued effort to innovate and create products that consumers love. The partnership between Kwality Wall’s and Oreo, in the past has seen immense success. We are excited to extend this partnership and get two iconic brands, Kwality Wall’s and Cadbury, to redefine and double the joy for all special occasions.”
After the unique eat experiences that Oreo Cornetto, Oreo And Cream Tub provided, Kwality Wall’s Cadbury Crackle Tub is all set to take this a notch higher. Priced at Rs. 319 for 700 ml, the Kwality Wall’s Cadbury Crackle Tub is available across general & modern trade stores or can be ordered on eCommerce.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelez International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.Visit
www.mondelezinternational.com, follow the company on Twitter at www.twitter.com/MDLZ
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelez International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold.
Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country.
Hindustan Unilever Limited (HUL) is India's largest Fast-Moving Consumer Goods Company with a heritage of over 85 years in India. On any given day, nine out of ten Indian households use our products to feel good, look good and get more out of life, giving us a unique opportunity to build a brighter future. For more information visit www.hul.co.in.