No impact on product names or brands
Mumbai, April 21, 2014: Cadbury India Limited, a subsidiary of Mondelēz International Inc., has changed its name to Mondelez India Foods Limited. The Company is focused on creating delicious moments of joy that is encapsulated in its name – “monde” for world and “delez” for delicious. The change in name of Cadbury is in line with the gradual changeover of the name of all subsidiaries of Mondelēz International globally.
The change in name of the company will have no impact on the names or packaging of its popular products like Cadbury Dairy Milk, 5 Star, Gems, Bournville, Perk, Celebrations, Choclairs, Halls, Bournvita, Tang and Oreo, which will continue to be sold under the same brand names as before. The only change consumers will experience is that the new name of the company will appear on the back of pack of the products.
Manu Anand, Managing Director, Mondelez India Foods Limited said, “With the change in name of the company to Mondelez India Foods Limited, we conclude the process of transition that began over two years ago. We are today the pre-eminent and most loved food company in India with leadership in fast growing categories, strong route to market, robust innovation pipeline and world class talent and facilities. We view this change as yet another milestone in this exciting journey of success and leadership.”