Crunch with your bunch, by sharing a Cadbury Dairy Milk Crispello equally!
India – July 16, 2020 –- Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., recently released a new TVC for its finger-format chocolate brand Cadbury Dairy Milk Crispello. The new TVC – "Crispello Breaking Barabar Sharing" emphasizes that the four chocolatey crunchy fingers are best enjoyed when shared with four friends.
Commenting on the launch of the new film, Anil Viswanathan, Director- Marketing (Chocolates), Mondelez India, said, "Cadbury Dairy Milk Crispello is our young 'made in India' innovation in the Crispy-Eat segment that banks on the strong equity of Cadbury Dairy Milk. We aim to predominantly cater to the Gen-Z consumer base who are a key consumer cohort for the brand as they showcase a potential desire to explore multi-textured and newer eat experiences to relish chocolate in different avatars. With the new proposition of "Crispello Breaking Barabar Sharing", we want to connect with our consumers through slice of fun moments that they enjoy with their friends, serving as a reminder to share the Cadbury Dairy Milk Crispello fingers equally. The idea of sharing that the brand reinforces, bolsters our values of togetherness and collective joy."
Conceptualized by Mondelez India and Ogilvy India, the new TVC witnesses a gang of five friends sitting in the car, going on a road trip when one of them unwraps the scrumptious Cadbury Dairy Milk Crispello that catches everyone’s attention except the one friend who has fallen asleep. To ensure ‘Barabar Sharing’ the rest of the friends pull up a prank and start making the 'psss' sound to get rid of the extra member. The sound urges the sleepyhead to jump out of the car in a hurry to relieve himself and that’s when the others break the Crispello into four equal parts enjoying the delicious taste of chocolate with a crunchy experience. Through this youthful and playful campaign, the brand celebrates the spirit of sharing by encouraging the youth to enjoy the lip-smacking chocolate while crunching with their bunch.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, "When a Cadbury Dairy Milk Crispello is opened, it needs to be shared equally. And one can go to any lengths to do so. This fun quirky spin on 'sharing' sets the tone for Crispello. It speaks to the youth in a language they understand best – humor."
Agency Details –
Creative Agency: Ogilvy, India
CCO:Sukesh Nayak, Harshad Rajadhyaksh, Kainaz Karmakar
Creative team:Sukesh Nayak, Neville Shah, Hemant Sharma, Sagar Jadhav, Brinda Singala, Aakash Dalwadi
Account Management:Prakash Nair, Antara Suri, Neha Shah, Manseerat Sethi, Princia D’Souza
Planning team: Ganapathy Balagopalan, Bhakti Malik, Prasidh Dalvi, Anushka Mukherjee
Production Company: BANG BANG - India's International Production Company
Produced by:Roopak Saluja & Kareena Dalal
Media Agency:Wavemaker India
Please do check out the new TVC here-https://www.youtube.com/watch?v=-4wPOAuEA1w
About Mondelez International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking
company in the world, with 2016 net revenues of approximately $26 billion. Creating more
moments of joy in approximately 165 countries, Mondelēz International is a world leader in
biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands
such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident
gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ
100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us
on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for
over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then
has been a leader in the chocolate category in the country. Part of Mondelēz International, the company
operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk,
Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse,
Cadbury Gems are some of the company’s chocolate brands in India. The company’s
beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part
of its biscuit portfolio and Halls and Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country