Introducing the new Cadbury Dairy Milk Silk Bubbly – Silk Now Bubbled Up For Joy!
company’s premium offering in dynamic and high-growth market
INDIA – July 21, 2015 – Mondelez India Foods Private Limited, a part of Mondelēz
International (NASDAQ: MDLZ), the global snacking and food company, recently announced
the launch of a new entrant under Cadbury Dairy Milk Silk – Bubbly, a new and unique
chocolate bar brimming with ‘bubble inside and bubble outside.
Sensing the growing demand in the premium segment, Mondelez India has added the
globally loved aerated chocolate Bubbly, under the Cadbury Dairy Milk Silk portfolio.
With this launch, Mondelez India has combined its deep consumer insights, global
expertise in chocolate and breakthrough innovation capabilities. The soft and round
chocolate bubbles on the outside and inside melt in the mouth for a smoother, lighter
and creamier eat experience.
Speaking on the launch of Cadbury Dairy Milk Silk Bubbly, Mr. Prashant Peres, Director
- Marketing (Chocolates), Mondelez India, said, “We are really excited to launch
India’s first aerated chocolate – Bubbly, as part of the Silk portfolio. What’s
special about Silk Bubbly is its unique product format with Bubbles on the outside
and Bubbles on the inside, which melt in your mouth to give you a light yet indulgent
Silk experience. As category leaders we see a market making opportunity with Bubbly,
which has been a huge success for Cadbury Dairy Milk in many other countries and
from research we know that Indian consumers will love it as well.
The next few years will be exciting for us especially with India's chocolate market
poised to be one of the fastest in the world. We see this as a huge opportunity
to expand our chocolate footprint within the country.”
The launch of Cadbury Dairy Milk Silk Bubbly will be supported by a 360-degree communication
campaign that includes a new TVC1, as well as outdoor & digital campaigns targeting
the brands core target audience i.e. youth. On-ground activations at point of sale
and sampling modern trade outlets will also be part of the campaign to drive awareness
for the product.
Cadbury Dairy Milk Silk Bubbly, which is India’s first aerated chocolate is manufactured
using the Mondelez’s innovative Aerimelt Technology. Priced at Rs. 70 and Rs. 160,
Cadbury Dairy Milk Silk Bubbly is all set to give chocolate lovers an eat experience
full of indulgence!
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits,
gum, candy, coffee and powdered beverages. The company is comprised of the global
snacking and food brands of the former Kraft Foods Inc. following the spin-off of
its North American grocery operations in Oct. 2012. Mondelēz International’s
portfolio includes several billion-dollar brands such as Cadbury and Milka
chocolate, Jacobs coffee, LU, Nabisco and Oreo
biscuits, Tang powdered beverages and Trident gums. Mondelēz International
has annual revenue of approximately $36 billion and operations in more than 80 countries.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Ltd. (formerly Cadbury India Ltd.) is a part of Mondelēz
International and is in the business of creating delicious moments of joy. It operates
in five categories – chocolate, beverages, biscuits and gums & candy and
has been a chocolate category leader since its inception in India for over six decades.
Cadbury Dairy Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow
and Toblerone are brands available in India under the chocolate category. The beverage
portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio,
while Gums & Candies consists of Halls and Choclairs. For more information,
please visit www.mondelezindiafoods.com