MONDELEZ INDIA AND HINDUSTAN UNILEVER
PARTNER TO LAUNCH THE ALL NEW CORNETTO OREO
The partnership brings together two global favourites to tease the
consumers’ taste buds
INDIA – February 15, 2018: The world’s leading cookie brand OREO is now in a Cornetto! Kwality Walls, from the house of HUL has partnered with Mondelez India to launch yet another irresistible flavour, ‘Cornetto Oreo’.
Today, OREO is seen more than just a cookie by consumers. It is loved across age groups as a mystery ingredient that enhances sweet snacking experience in shakes, donuts, pastries or even paan. With two global favourites, OREO and Cornetto coming together; the new flavour promises an intense combination of creamy and crunchy textures. It promises tantalizing consumers’ taste buds by bringing India’s first ever chocolate cone with crunchy OREO crumbs, topped with a smooth chocolate disk and creamy vanilla ice cream mixed with OREO chunks. All this wrapped in a chocolate cone that ends with the yummiest chocolate tip.
Commenting on the launch, Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India, said, “OREO today is the largest selling premium cookie brand in the world.Its global heritage of the bitter chocolate cookie with sweet vanilla cream has built a rare kind of ubiquity, unparalleled in the biscuit world. Our concerted marketing efforts over the years has made ‘twist, lick, dunk’ a ritual across India. In a short span of 6 years, India has emerged among its top 5 markets by volume. Cornetto too, with its smooth creamy texture, crispy wafer cone all the way to the chocolatey tip has garnered tremendous consumer love over the years. We believe in bringing delicious moments of joy to our consumers and the Cornetto-Oreo partnership will be an exciting one.”
“As a brand it is our continued effort to innovate and create products that consumers love. Through this launch we wish to give romance and love a new expression,” said Himanshu Kanwar, GM at Kwality Wall’s at Hindustan Unilever Ltd.
On the launch of the Cornetto Oreo, brand ambassador Alia Bhatt said, “I’m extremely excited to launch this epic new flavor that celebrates the coming together of two of the yummiest and loved brands. To me, ‘Cornetto Oreo’ is the perfect match that combines the best of both worlds, crunch and cream in one cone. It’s absolutely irresistible! ”
The range is available across all major stores across India at INR 60/- a cone.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking
company in the world, with 2016 net revenues of approximately $26 billion. Creating more
moments of joy in approximately 165 countries, Mondelēz International is a world leader in
biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands
such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident
gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ
100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us
on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of
Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered
beverages. The company in India operates in four categories – chocolate, beverages, biscuits
and candy and is chocolate category leader. Cadbury Dairy Milk, Cadbury Dairy Milk Silk,
Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse,
Cadbury Gems are some of the company’s chocolate brands in India. The company’s
beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part
of its biscuit portfolio and Halls and Choclairs Gold make up its candy portfolio.
Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and
Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.
Launched in 1960 in Italy, Cornetto has always been a brand of the youth, encouraging teenagers to dive into love and fully enjoy each moment. Cornetto is one the world’s leading ice cream brands and is the biggest impulse brand of HUL Kwality Wall’s in India. Cornetto is synonymous with an Ice-Cream Cone, owned by Kwality Wall’s.
About Hindustan Unilever Ltd (HUL)
HUL is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL’s mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods