India, December 29, 2014: India’s favorite quiz show Bournvita Quiz Contest, which has been around since over four decades, is all set to redefine quizzing in the country. The show will now be moving off the television medium to a new exclusive digital avatar, which will be launched on December 30th , 2014.You no longer have to be in class seven or eight to fulfill your dream of participating in the Bournvita Quiz Contest. The BQC in its all new digital avatar now gives everyone the chance to fulfill their desire to be on the show and compete against the rest of the world!

The digital version of the show which has been created especially for YouTube will enable audience interactivity and engagement by allowing viewers to play along during the show, which is not possible on the television medium. With the “Play along feature” enabled through the YouTube version of the show, you can now participate in the BQC at your convenience, no matter where you are and how old you are. This is the first major Indian show to be shot exclusively for the web, to enable interactivity with the audience. Additionally, an India Plays BQC App will be launched so fans can play anytime they desire, on their smartphones or laptops.

Prashant Peres, Director – Beverages, Gum & Candy, Mondelez India Foods Ltd. said,“Bournvita Quiz Contest (BQC), the oldest running quiz contest in India is all set to make an iconic shift. Like the shift from radio to TV in the early 90s, BQC is going to make a big move, into a medium of the future, by moving into the digital space. Our understanding of the evolving youth segment has led to the introduction of fresh elements to the show’s format that we believe will be instrumental in helping BQC scale new heights.”

He further added, “We felt the time was right to enable one-to-one audience interactivity and engagement on the show, which the move to digital will support by giving the audience a complete BQC experience that is educational, interactive and fun. Today, anyone who is online can view, play and enjoy the quiz show as per their convenience on both YouTube and the India Plays BQC App.”

On being India’s first show host for a digital quiz show, Derek O’ Brien, India’s iconic quiz master said, “The Bournvita Quiz Contest has been an integral part of my life for the past 2 decades. It is an incredible and immensely satisfying feeling to know that the brand and I have shared such a strong bond and fruitful relationship over so many years. Through the digital space, I am extremely confident that we will be able to connect and engage with our viewers on a much larger and wider scale.”

The show to be exclusively broadcast on YouTube (www.Youtube.com/BQCIndia) will act as a platform for the viewers to watch and play along with the actual contestants on the show and anywhere. An exclusive round especially for the digital audience will be introduced in the new season. A new feature called the 24x7 play has been also introduced on the YouTube channel, to whet the appetite of the quizzing enthusiasts, where one can continuously quiz, every minute, every hour and every day. You can climb up the global leader board and earn badges to showcase your progress.

To enable play on the go, India Plays BQC app which had over a lakh downloads last year, is being refreshed with these new features. This app is available on both android and IOS devices.

On partnering with Bournvita Quiz Contest, Ajay Vidyasagar, Regional Director, YouTube Partnerships, YouTube India said, “We see a strong appetite for full length shows on YouTube in India, and this has opened up a huge opportunity for web originals. We are extremely delighted to partner with a reputed show like Bournvita Quiz Contest, which has had a splendid journey of 40 years. The YouTube interface of the show is extremely user-friendly and we hope that the YouTube community and BQC fans will enjoy its new digital format.”

Going live on December 30th, there will be two new episodes every week for 7 consecutive weeks on the BQC YouTube Channel (www.YouTube.com/BQCIndia) every Friday & Tuesday. It will be aired at 6 p.m. to add to the delight of viewers. Further, these episodes can be viewed thereafter at any time of the day as per the convenience of the audience. The duration of each episode will be 12 minutes approximately, which will include 2 minutes for the audience round, during which the questions will be asked simultaneously to the participants and the viewers, and the viewers will be able to play along with the show participants.

Bournvita Quiz Contest has created an undeniably strong connect over the past four decades and has remarkably constantly transformed with the times. Over the years it has embraced the latest advancement and leveraged powerful sources of media such as radio, television and now digital to connect with the audience and continuously improve the quizzers’ experience and engagement. Staying true to its legacy of positive transformation the exclusive digital avatar has been specially created for the online audience to resonate with the youth of today.

Mondelez India Foods Limited (Formerly Cadbury India Ltd.) is a part of Mondelēz International and is in the business of creating delicious moments of joy. It operates in five categories – chocolate, confectionery, beverages, biscuits and gums & candy. Cadbury Dairy Milk, Celebrations, Bournville, 5Star, Perk, Gems and Toblerone are brands available in India under the chocolate category. The beverage portfolio consists of Bournvita and Tang. The biscuit, Oreo is a part of its biscuit portfolio, while Gums & Candies consists of Halls, Choclairs and Bubbaloo. For more information, please visit
www.mondelezindiafoods.com