Bournvita Lil Champs with Kareena Kapoor Khan empower new age
mothers to improve a child’s ‘Motor Skills’
INDIA – May 20, 2019 –: One of the most loved beverage brands by young mothers for their kids, Bournvita Lil Champs’ all new campaign is encouraging the mothers to think beyond height & weight. This refreshed campaign builds on the narrative of ‘Badhao Andar Ki Takat’ with focus on motor skills. Building onto the progressive parenting proposition that has been powering the Bournvita brand for 70 years, the new campaign highlights the necessity of going beyond a child’s cognitive growth and embracing a child’s playtime (indoor and outdoor) vital for their development.
Inderpreet Singh, Associate Director – Marketing (Gum, Candy and Powdered Beverages), Mondelez India, “Bournvita Lil Champs has always focused on a child’s mental growth since its launch. With the new narrative, we aim to highlight the importance of motor skills which is all about strength to grow and learn. Parents often teach motor skills to their kids unconsciously, and this is our effort to infuse the concept as a conscious exercise. The goodness of DHA, Protein and Minerals in Bournvita Li’l Champs will only augment this process faster.”
The new brand ambassador of Bournvita Lil champs, Kareena Kapoor Khan, says, “Subconsciously, every parent is concerned about their child’s motor skills. Little do we understand, as how important it is to consciously track this aspect of a child’s growth. Bournvita Lil Champs as a product, has always focused on a child’s mental growth. This time taking the same narrative forward, we are together talking about how to measure the same.”
With the new tagline as, “Badhao Andar Ki Taakat”, the new TVC showcases a mother and a concerned grandmother asking the doctor, played by Kareena Kapoor Khan, about the child’s growth. The doctor then shows them how a child’s growth can be measured based on their ability to perform motor skills. The ad educates its viewers on ‘motor skills’ and how it helps measure a child’s physical growth and mental development.
Akshay Seth, Group Creative Director and Kanika Sethi, Creative Director, Ogilvy Mumbai said, “Indian parents tend to use height as a marker for kids’ growth, causing a lot of anxiety. As a progressive brand, Bournvita Lil Champs wanted to introduce parents to Motor Skills, which is the true measure of growth in toddlers. Through a film that is educative and endearing, we are sure parents will embrace the real definition of growth and thus, the brand.”
With stronger and more compelling features, the new Bournvita Lil champs is in line with company’s ideas of progressive parenting and aims at making ‘motor skill’ a true marker of a child’s growth.
Link to the TVC:
Agency: Ogilvy India
Group Chief Creative Officer: Sonal Dabral
Chief Creative Officers: Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak
Creative team: Akshay Seth and Kanika Sethi
Account management: Prakash Nair, Mayuri Shukla, Nikita Agarwal and Pooja Jhawar
Strategy Planning: Russell John and Atreyi Nag
Production house: Corcoise Films
Director: Neha Kaul
Producer: Cyrus Pagdiwala
Director of Photography: Bijitesh De
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVitabiscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. . Visit
www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered beverages. The company in India operates in four categories – chocolate, beverages, biscuits and candy and is chocolate category leader. Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems are some of the company’s chocolate brands in India. The company’s beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part of its biscuit portfolio and Halls and Choclairs Gold make up its candy portfolio.
Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.