Cadbury Chocobakes Choc-Filled Cookies Celebrates World Cookie Day, With Cookie-Clipse!
This year a total solar eclipse coincides with World Cookie Day (Dec 4, 2021) and Cookie-clipse is Mondelez India’s way of celebrating this unique coincidence
India, December 01, 2021: Mondelez India’s very recently launched brand, Cadbury Chocobakes has ensured exciting consumer-centric campaigns since its launch. After the much-talked-about ‘Kahan Gayi Cadbury’ campaign, Cadbury Chocobakes Choc-Filled Cookies is back with its latest marketing marvel, which saves Indians from missing a rare celestial spectacle. Just when Solar Eclipse decided to give India a miss on December 4, 2021, which also happens to be a day where the world celebrates their love for cookies (World Cookie Day), Cadbury Chocobakes Choc-Filled Cookies is back to seize the moment with Cookie-clipse. Through a unique AR Filter on Snapchat that gets activated only against the eclipse sky and eclipses the sun with a Cadbury Chocobakes Choc-Filled Cookie, the brand wants its audiences to reach for the skies and enjoy the sweet astronomical phenomenon with the rest of the world.
Sunainika Singh, Category Head - Biscuits & Bakes, Mondelez India, said, “Cadbury Chocobakes loves celebrating the joy of discovery. The world Cookie Day, coinciding with the Solar Eclipse was a great opportunity for Cadbury Chocobakes center-filled cookies to give a nice surprise to delight our consumers. The Cookie-clipse AR filter is an innovative interaction with our brand that will definitely find a sweet spot with consumers.”
Akshay Seth, Group Creative Director & Chinmay Raut, Sr Creative Director, Ogilvy India, said, “The serendipity of World Cookie Day and Solar Eclipse being on the same day this year, was too good an opportunity to miss out on. Given the brand’s “more than meets the eye” persona and the fact that the eclipse was going to give India a miss, we decided to give everyone the chance to create an eclipse with Cookie-clipse. For if you think of it, a solar eclipse is like having a cookie in the sky.”
Shekhar Banerjee, Chief Client Officer & Office Head, West, Wavemaker India, said “While Sun, Moon and Earth were literally aligned to make this a great idea, our challenge was to create the full eclipse experience in India. We recreated the eclipse with a most commonly used tech of camera filters. We didn’t want to stop there, we also worked with partners to cast the shadow on sun using outdoors, news portals etc. to bring alive the total eclipse.”
The digital-first campaign introduces its audiences to the Snapchat filter through social conversations starting today, followed by creative outdoor activation and influencer engagement. The social media posts across Snapchat, YouTube, Instagram, and Facebook will take the audiences to the filter and experience eclipse on December 4 like never before. On using the filter, consumers will get access to special discounts and gifts.
To know more, watch the campaign video here:https://youtu.be/ygYge84h7vE
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelez International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.Visit
www.mondelezinternational.com, follow the company on Twitter at www.twitter.com/MDLZ
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelez International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold.
Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country.