Mondelez India Launches Cadbury Dairy Milk Spready
Enters the Spread Category in India
Renowned Chocolatier Zeba Kohli unveils the Cadbury Chocolate Cookbook
INDIA, February 09, 2019: Mondelez India today announced its foray into the fastgrowing Spreads Category, with the launch of new Cadbury Dairy Milk Spready. This made in India innovation brings India’s much-loved Cadbury Dairy Milk into a delicious spread format thereby expanding into a new category. With this launch, India’s favorite chocolate brand – Cadbury Dairy Milk enters the kitchen consumption segment, transforming mundane everyday snacks into tasty, tempting and indulgent experiences.
Commenting on the launch of Cadbury Dairy Milk Spready, Anil Viswanathan, Director - Marketing (Chocolates), Mondelez India said, “Chocolate Spreads is a strategically important adjacent category witnessing fast retail value growth over the past few years. With our tremendous equity in chocolate, we believe this is an opportune time for Mondelez India to foray into this category. This format enables us to enter into our consumers’ homes and their kitchens and be a part of their in-home consumption experiences. It is ideal for simple snacking occasions or can be used as an ingredient for baking by home chefs. We want to be the first taste of chocolate for consumers in every format. At a competitive price point, consumers can now enjoy the alluring taste of Cadbury Dairy Milk in a format that complements their meals, snacks and desserts.
“We are also delighted to be partnering with Zeba Kohli to launch our very special Cadbury Chocolate Cookbook which has 70 recipes where Cadbury Dairy Milk Spready and our other products can be used in innovative recipes,” he added.
For many years now, Cadbury Dairy Milk has represented a plethora of emotions, from shared values such as family togetherness, to shared good feelings and collective joy. With a broad appeal across ages and groups, and its presence in different formats and variants, Cadbury Dairy Milk has become one of the most ubiquitous brands in the country and the delicious Cadbury Dairy Milk Spready packed with milk proteins, calcium and the iconic Cadbury Dairy Milk taste, aims to take the consumers snacking experience a notch higher, by making everything #Cadburylicious
The launch of Cadbury Dairy Milk Spready will be supported with an extensive digital campaign, designed to highlight the versatility of the product and how consumers can make everything #Cadburylicious. Cadbury Dairy Milk Spready is available at all modern trade outlets and e-tailers like Amazon, Flipkart and Big Basket at INR 200 for 200 gms.
To support this launch and to celebrate Cadbury’s 70th anniversary in India, the company unveiled the Cadbury Chocolate Cookbook, in association with renowned chocolatier Zeba Kohli. Filled with 70 tempting recipes like Cadbury Dairy Milk Brownies, Bournville Chocolate Sorbet, Bournvita Fudge, Oreo Chocolate Cheesecake, Cadbury Spready S’mores Cookies etc., this comprehensive cookbook is packed with delicious ideas to make everything #Cadburylicious. Full-color photographs and illustrations that detail trickier steps are accompanied by easy-to-follow instructions and handy tips, making this an ideal resource for kitchen novices and more experienced cooks alike. To launch the Cookbook, prominent food influencers were brought together on board for a bake-off session. The Cadbury Chocolate Cookbook is also available on www.cadburygifting.in and Amazon for Rs 1200.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking
company in the world, with 2016 net revenues of approximately $26 billion. Creating more
moments of joy in approximately 165 countries, Mondelēz International is a world leader in
biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands
such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident
gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ
100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us
on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for
over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then
has been a leader in the chocolate category in the country. Part of Mondelēz International, the company
operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk,
Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse,
Cadbury Gems are some of the company’s chocolate brands in India. The company’s
beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part
of its biscuit portfolio and Halls and Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country