Mondelez India’s National CSR Program ‘Shubh Aarambh’ Completes Five Years
The program has impacted about 100,000 beneficiaries in 5 years
INDIA – November 14, 2019 – Shubh Aarambh, the National Community Program of Mondelez India Foods Private Limited has completed five years. The program has a footprint in eight states, touching lives of about 100,000 beneficiaries including children, youth, mothers and teachers in and around the company’s manufacturing and cocoa operations in the states of Himachal Pradesh, Delhi, Madhya Pradesh, Maharashtra, Andhra Pradesh, Telangana, Tamil Nadu and Kerala. The program focuses on health and nutrition education, encouraging sports and play and the environment.
Deepak Iyer, President, Mondelez India, said “Shubh Aarambh symbolizes one of our core values of ‘Do What’s Right’. It’s a program that empowers our communities to become change agents in driving their social, physical and emotional wellbeing. It is easily one of the programs, that I’m very proud of.”
Commenting on this milestone, Ophira Bhatia, Director, Corporate & Government Affairs, Mondelez India, said “Good values and good business go hand in hand. Shubh Aarambh has touched lives of about 100,000 beneficiaries in five years and has symbolized new beginnings for the communities across eight states. More than the numbers it’s the real difference we have made in the lives of communities by addressing issues like nutrition, activity and sports, gender diversity, encouraging education, health and 2 sanitation, supporting the environment, providing clean drinking water and creating safe play spaces and so much more. We have tremendous support from our NGO partners, local government and communities and would like to thank them for their efforts.”
The program has significantly improved the knowledge base, attitudes and behavior among children, with mothers on nutrition, physical activity and general health, coupled with substantial engagement with local officials. In the last five years the program has…
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelez International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.Visit
www.mondelezinternational.com, follow the company on Twitter at www.twitter.com/MDLZ or Dirk Van de Put at https://twitter.com/dirkvandeput
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelez International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold.
Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country.