This Diwali, Cadbury Celebrations brings families together with #BadiFamilyBadiDiwali
INDIA, October 24, 2019
This Diwali, Cadbury Celebrations adds a gleam of happiness to your festivities with the launch of its latest campaign #BadiFamilyBadiDiwali. Rooted into the nuances of the Indian culture and tradition, this latest campaign throws lights on the joy of celebrating festivals with your family to create memories that will last you a lifetime.
Commenting on campaign, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said, “Over the years, Cadbury Celebrations has become synonymous to festivities in India. With an aim to reinstate the joy of gifting, we are encouraging the audience to celebrate festivals and share delightful moments with their loved ones because happiness shared is happiness multiplied. In this era of technology, through our campaign we are promoting that the true spirit of Diwali lies in celebrating with family.Linking in with the Cadbury Dairy Milk Generosity Campaign, the campaign and the digital film, brings alive the acts of generosity through family togetherness, that makes our festivals full or warmth
and renewed good feelings amongst relationships far and close”
As part of the campaign, the brand encouraged people to share portraits of those special moments spent with their big family on social media with the hashtag #BadiFamilyBadiDiwali and win the opportunity of it being featured as an outdoor advertisement. The brand received entries from across India through Facebook & Instagram. ‘Kishan’ family - New Delhi was chosen as winner, as the BADI India family with most number of members in the photo. They will be featured in the Cadbury celebration outdoor ad. A campaign video has been shot and will be amplified on digital platforms
Link to the digital TVC: https://www.youtube.com/watch?v=RqnC3LE6-8E
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelez International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.Visit
www.mondelezinternational.com, follow the company on Twitter at www.twitter.com/MDLZ or Dirk Van de Put at https://twitter.com/dirkvandeput
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelez International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold.
Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country.