Mondelez India’s National CSR Program ‘Shubh Aarambh’
Completes Two Joyous Years
The Shubh Aarambh program has created delicious moments of JOY for about 100,000
beneficiaries across 7 states
Mumbai, January 23, 2017 - Mondelez India Foods Private Limited, makers of India’s favorite chocolate brand – Cadbury Dairy Milk, has completed two successful years of its National CSR program - “Shubh Aarambh”. The program has a footprint in seven states, touching lives of about 100,000 beneficiaries including children, youth, mothers and teachers in and around the company’s manufacturing and cocoa operations in the states of Himachal Pradesh (Baddi), Madhya Pradesh (Malanpur), Maharashtra (Induri & Thane), Andhra Pradesh (Sricity), Telangana (Hyderabad), Tamil Nadu (Pollachi) and Kerala (Adimali).
Ophira Bhatia, Director – Corporate & Government Affairs, India & South East Asia said, “Good values and good business go hand in hand. Our National CSR program, Shubh Aarambh has touched lives of about 1,00,000 beneficiaries in a short period of two years and has symbolized new beginnings for the youth across seven states. Young people have had the opportunity to access health & nutrition education, participate in play & sports activities leading to social development & education; while kitchen gardens have enabled them to grow their own fruits and vegetables, helping create self-sustenance. Our goal is to build a healthy, educated and productive next generation by closely working with them in their schools and communities. We have tremendous support from local government and communities and would like to thank them for their efforts”.
Since its inception, the Shubh Aarambh program made significant progress within the communities it operates, thanks to the collaborative efforts along with its partner NGOs Save the Children, Magic Bus and AFPRO. Keeping the needs of the children at the centre of the program, Mondelez India works with parents and teachers to provide health and nutrition support at an early age, education, physical and social development through sports-for-development, and skills and livelihood program to make young people more employable. The program also focuses on water and greening as one of the key initiatives.
These are some of the milestones the program has achieved over the last two years and it continues to work towards these goals:
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, 2015 net revenues of approximately $30 billion.
Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum,
candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk
and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and
Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of Mondelēz International, a
world leader in biscuits, chocolate, gum, candy and powdered beverages. The company in India operates
in four categories – chocolate, beverages, biscuits and candy and is chocolate category leader. Cadbury
Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury
Perk, Cadbury Fuse, Cadbury Gems are some of the company’s chocolate brands in India. The company’s
beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part of its
biscuit portfolio and Halls and Choclairs Gold make up its candy portfolio.
Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in
New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Thane & Induri
(Maharashtra), Malanpur (Madhya Pradesh), Baddi (Himachal Pradesh) and Sri City (Andhra Pradesh).