Mondelez India Ups the Notch with Its New Premium
Offering – Introducing the All New Cadbury 5Star 3D
INDIA – December 21, 2017 – Mondelez India today announced the launch of its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. Cadbury 5Star 3D is a crunchy, chewy, chocolaty bar that promises the consumers to ‘Get Lost at a Different Level’.
Commenting on the launch Prashant Peres, Director - Marketing (Chocolates), Mondelez India, said “Cadbury 5Star has been one of our strongest brands under the Indian portfolio and has consistently experimented and revamped itself. After launching the exciting brand Cadbury Fuse last year, we are extremely delighted to bring in Cadbury 5Star 3D, which is a great milestone in our premiumization journey and will further strengthen our market leadership in the countline segment. I’m confident that Cadbury 5Star 3D will urge consumers to ‘Get Lost at a Different Level’ because of the elevated taste appeal and brand connect it brings to the table. Our eccentric and quirky characters Ramesh-Suresh who have been synonymous with Cadbury 5Star, will further aid the brand generate strong cut through and continue to be much loved by our consumers.”
Mondelez India’s legacy brand in the countline segment, Cadbury 5Star has been an Indian favourite for almost 5 decades. The launch of Cadbury 5Star 3D, an exciting made-in-India innovation is a step further in Mondelez India’s journey of leading premiumization in the chocolate category. Cadbury 5Star 3D has been developed keeping in mind the evolving consumer palette, and is an important milestone in the strong legacy of Cadbury 5Star which will further help expand its repertoire.
Cadbury 5Star still continues to be a novel concept in the chocolate world. When launched, it had set a benchmark in the chocolate manufacturing segment with the introduction of chocolate, caramel and nougat as ingredients and has since become renowned as a multi-textured, immersive eat. Drawing on the Cadbury 5Star equity, Cadbury 5Star 3D will have a distinctive purple and golden packaging and an elevated taste appeal.
Cadbury 5Star 3D will be first available on Big Bazaar, followed by other Modern Trade and traditional trade stores. Priced at Rs. 30 for a 45 gram offering, Cadbury 5Star 3D is all set to bring to consumers a next level Cadbury 5Star experience!
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking
company in the world, with 2016 net revenues of approximately $26 billion. Creating more
moments of joy in approximately 165 countries, Mondelēz International is a world leader in
biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands
such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident
gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ
100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us
on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of
Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered
beverages. The company in India operates in four categories – chocolate, beverages, biscuits
and candy and is chocolate category leader. Cadbury Dairy Milk, Cadbury Dairy Milk Silk,
Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse,
Cadbury Gems are some of the company’s chocolate brands in India. The company’s
beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part
of its biscuit portfolio and Halls and Choclairs Gold make up its candy portfolio.
Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and
Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.