Now Chocolates Are a Click Away with
Cadbury Joy Deliveries
Mondelez India Launches Direct-To-Consumer Gifting Site
INDIA – October 10, 2017 – Mondelez India, a part of Mondelēz International (NASDAQ: MDLZ), today
announced the launch of its first direct-to-consumer website “CADBURY JOY DELIVERIES” – www.cadburygifting.in. The
new site will allow the company to build its direct-to-consumer credentials and is an opportunity for the
company to foray into the e-commerce market by providing an additional channel for consumers to directly
connect with the brand.
Having successfully built gifting occasions over the years and created the chocolate gifting category in India,
with CADBURY JOY DELIVERIES, Mondelez India aims to build on the opportunity in the corporate
gifting segment - especially during festive gifting. At the back of its strong gifting portfolio, the company
will enhance the gifting experience for consumers through its channel partners providing attractive
discounts, multiple location delivery, free shipping; in addition to customization & bulk orders. Corporates can
not only purchase the conventional gift packs, but can also further customize it with exclusive e-commerce packs
for any occasion.
Speaking on the launch of the website, Abhishek Ahluwalia, e-Commerce Lead, Mondelez India
said, “With CADBURY JOY DELIVERIES we will go beyond the contemporary and traditional occasions to create newer
gifting avenues for our consumers in the corporate gifting segment. We have identified a massive opportunity in
the corporate gifting space that we aim to leverage through this platform. ECommerce is the fastest-growing
channel for our business and we’re now looking to accelerate gifting by expanding the assortment to access
more occasions. We are focusing our investments strategically on associations that help us develop best in class
sales & distribution proficiencies with strong go-to-market capabilities.”
The Company will partner with third parties having the expertise in fulfilling commitments to consumer. For this
initiative, the company has partnered with Olympia Industries Limited.
Over the coming months, Mondelez India will promote this direct-to-consumer website on platforms like Facebook,
LinkedIn and Google, so as to reach out to key corporate decision makers enabling gifting choices at the click of
Link of the website: www.cabdurygifting.in
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking
company in the world, with 2016 net revenues of approximately $26 billion. Creating more
moments of joy in approximately 165 countries, Mondelēz International is a world leader in
biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands
such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident
gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ
100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us
on Twitter at www.twitter.com/MDLZ.
About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of
Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered
beverages. The company in India operates in four categories – chocolate, beverages, biscuits
and candy and is chocolate category leader. Cadbury Dairy Milk, Cadbury Dairy Milk Silk,
Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse,
Cadbury Gems are some of the company’s chocolate brands in India. The company’s
beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part
of its biscuit portfolio and Halls and Choclairs Gold make up its candy portfolio.
Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and
Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.